I am drawn and excited by the transformation that happens when the seemingly banal and everyday is transformed into an abstraction by the intervention of the camera. For me, the camera always lies — it is not about truth or fact but “story.” Imagined Lands documents the idealized landscapes that were created to lure and sell property during the boom years of the Celtic Tiger era. The images appeared on hoardings [temporary walls] that were erected to lure potential house buyers and promised a life of bounty and fulfillment. My images create an ambiguous and sometimes wry juxtaposition between the “real” and the “imagined.”
— Tony Murray, Dublin, Ireland
